Canalys:全球首季真無線耳機出貨量增長17%
調查機構Canalys發表研究報告指出,首季全球真無線耳機(TWS)出貨量按年增長17%,至6,820萬部。季內前三名依然是蘋果(AAPL.US)、三星及小米(01810.HK),但只有蘋果實現增長,其TWS出貨量按年增長14%,至2,170萬部,市場份額仍為首位,但按年跌0.8個百分點至31.8%,至於AirPods系列產品增長3%至1,930萬部,而蘋果旗下的音頻設備品牌Beats by Dre的增長速度更為顯著,增長率高達553%,達到240萬部。
此外,三星TWS出貨量按年跌4%至650萬部,市場份額跌2個百分點至9.5%,其Galaxy Buds TWS耳機系列產品出貨量下降13%,但子公司哈曼的旗下品牌JBL出貨量增長31%。
小米的TWS出貨量按年跌16%至490萬部,市場份額跌2.7個百分點至7.3%。排名第四及第五的音頻設備廠商Skullcandy和Edifier,其TWS出貨量分別按年增長53%及24%,至330萬及230萬部,市場份額分別為4.8%及3.4%。
至於首五大TWS廠商的平均銷售價格呈下降趨勢,首季為144美元,按年減少9美元。
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