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天貓好房啟動交易平台戰略 月活躍用戶超過2,000萬人
阿里巴巴(09988.HK)與易居中國(02048.HK)聯合打造的房地產行業信息服務和數字化營銷平台天貓好房宣布,啟動交易平台戰略,將打造全鏈路數字交易平台,並計劃邀約全國50個核心城市的優質樓盤搶先入駐,共同助力行業增長。 易居中國主席、天貓好房首席執行官周忻表示,將以「開店上天貓好房,生意在天貓好房」為戰略核心,服務用戶的購房需求,賦能商戶開店、經營及交易能力,構建開放、自主、協作、共享、共成長的房產數字化新生態。 他透露,自去年平台提出面向消費者、開發商和經紀行業的CBA戰略後,已實現快速增長,平台每月活躍用戶超過2,000萬人,業務覆蓋全國超過300個城市,平台上線新房樓盤逾3.5萬個、在線二手房房源逾20萬、租房房源逾45萬,日均用戶諮詢量超過1萬,相信產業智能及數字經濟將成為房地產行業下一階段發展的新動力。
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