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知乎(02390.HK)啟動海鹽計劃4.0 擬透過近1億人幣初始基金獎勵創作者
阿思達克 05-18 11:45
知乎(02390.HK)(ZH.US)宣布啟動「海鹽計劃4.0」,在創作體系、流量傾斜、資金收益上頒布多項措施,激勵垂直領域的深耕內容創作。當中,公司計劃透過重啟致知計劃,將以全新的創作基金形式,在2022年投入近1億元人民幣(下同)的初始基金,對持續在垂直領域深耕、進行知識普惠的創作者,提供商業變現之外的資金獎勵。 此外,對於面向創作者內容變現的兩大商業系統——芝士平台、鹽選會員,知乎擬通過芝士平台為創作者實現5億元總收益,並透過鹽選會員打造100位收入破百萬元的創作者。 「海鹽計劃4.0」亦升級創作分及優化內容流量分發機制,通過內容冷啟和持續加權兩大流量引擎,知乎將對優質內容進行流量傾斜,實現單篇內容最高5倍的流量增長。
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