阿里Lazada:77%線上賣家預期第二季銷售額可增長逾10%
阿里巴巴(09988.HK)(BABA.US)旗下東南亞電商平台Lazada發布今年首季數字商業信心指數調查報告,發現東南亞賣家繼續對業務增長前景充滿信心,有77%的線上賣家預計第二季銷售額將增長10%以上。
報告顯示,隨著各地區逐步放寬人員流動及商業活動限制,賣家信心正在回升,對前景看法亦更加樂觀,有75%線上賣家認為第二季經濟表現會更好。另外,調查中有73%東南亞消費者認為線上購物是日常生活中不可或缺的一部分。Lazada集團首席戰略官Magnus Ekbom表示,若賣家能更了解消費者的線上購物偏好,將能夠保持於電商行業的競爭力。
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