港股異動 | 快手-W(1024.HK)大漲11.54% 開始線上賣房 五一假期交易額超3500萬
格隆匯5月11日丨快手-W(1024.HK)大漲11.54%,報65.25港元,總市值2786億港元。五一假期期間,快手理想家聯合房產主播在瀋陽、天津等多地發起了五一購房節活動,5天線上近40套新房成交,交易總額3500萬元。據瞭解,2019年快手房產垂類(快手理想家)開始探索“房產主播促進新房交易”的新型房產經紀模式。通過挖掘孵化房產主播、賦能主播專業能力服務能力的提升,逐步探索出了通過直播、短視頻獲客,再帶動成交的業務模式。申萬宏源本週表示,快手作為流量仍在增長的短視頻頭部平台持續吸引廣吿主預算,預計22Q1廣吿和電商業務維持穩健增長,利潤率小幅提升主要是降本增效持續兑現。

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