中銀香港(02388.HK):去年年輕客戶數碼渠道交易量按年升近40%
中銀香港(02388.HK)個人金融及財富管理部助理總經理(客層管理)溫晞文透露,去年該行18至35歲年輕客戶,經數碼渠道進行的交易量按年上升近40%,以手機開戶的人數更增長1倍。
她表示,為配合年輕客戶偏好使用數碼化理財的特性,該行持續優化手機銀行服務體驗,推出不同的數碼化財富策劃、投資及保險服務等,並推出年輕品牌定位「理財 TrendyToo」,鼓勵客戶通過中銀香港手機銀行開立賬戶、投資、消費、投保保險、置業,並提供簡單易明的理財知識及入門工具,協助其為未來資金需要作好部署,達成理財目標。
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