Sensor Tower:包括騰訊(00700.HK)在內全球有一半暢銷移動遊戲使用通行證變現機制
調查機構Sensor Tower發表《2022年移動遊戲變現策略分析報告》指出,去年全球有一半的暢銷遊戲已經加入基於通行證的變現機制,包括騰訊(00700.HK)的《PUBG Mobile》和《王者榮耀》,以及米哈遊的《原神》。
數據表明,在收入最高的遊戲中,採用通行證作爲一種變現方式的大多是中度遊戲。儘管如此,有些休閒遊戲也開始加入通行證,包括King的《糖果傳奇》,以及Playrix的《Homescapes》和《Gardenscapes》。
此外,去除廣告是最受歡迎的變現機制,導致該現象的原因是數量衆多的休閒遊戲往往比其他任何類型都更依賴廣告。相對於其他變現方法,NFT和加密貨幣在App Store和Google Play這兩大商店的市場佔比較小,但採用該新方法的遊戲覆蓋從中度到休閒的很多類型,表明該方法處於尋找適宜受衆的早期實驗階段。
NFT和加密機制在移動端的佔比正在增長,一系列新老移動遊戲都開始嘗試該種方法。使用區塊鏈技術且下載量最高的10個遊戲中,有5款是2021年發佈的,其中表現最好的是來自WolfFun的《Thetan Arena》,迄今爲止已被下載超過800萬次。Animoca Brands出品的《Crazy Defense Heroes》等其他遊戲亦開始追加NFT。
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