港鐵(00066.HK)與The Sandbox達成合作 購入虛擬土地擬打造虛擬車站
港鐵(00066.HK)宣佈與Animoca Brands旗下去中心化遊戲虛擬平臺The Sandbox成爲合作夥伴,成爲全球首個進駐The Sandbox元宇宙的交通營運商,計劃在虛擬遊戲領域中以鐵路爲主題,締造獨一無二、具趣味性的獨有體驗,藉此提升顧客體驗,並與不同創作者一起攜手構建嶄新平臺。
港鐵表示,致力透過應用創新科技提供個人化體驗及高水平服務,把握Web3及元宇宙的大趨勢,於 The Sandbox購入虛擬土地,以進一步與顧客尤其是青年人進行互動,計劃於The Sandbox的虛擬土地上,參考現實鐵路環境並加入遊戲元素,打造虛擬車站,玩家不只侷限於乘搭列車,更可體驗列車駕駛、營運車站等歷險旅程;並有計劃建設鐵路博物館,展示港鐵與社區及香港文化交匯的時刻,以及探究應用虛擬環境推動STEM教育。
港鐵公司行政總裁金澤培相信,與The Sandbox成爲策略夥伴將爲顧客帶來全新體驗,指出公司不斷密切留意科技新趨勢,認爲今次進駐元宇宙,將可探索虛擬領域,同時把握從中連繫至現實世界體驗的無儘可能。
港鐵將聯同The Sandbox及策略夥伴Collectiv制訂藍圖,於元宇宙打造虛擬車站,透過VoxEdit及GameMaker提供予The Sandbox用戶的工具去創造具創意及社交元素的體驗。
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