調研:內地2月手機銷量按年及按月均跌逾兩成 小米銷量按年跌20.1%
根據CINNO Research統計數據顯示,2月中國市場智能手機銷量約2,348萬部,按年下滑了20.5%,按月下滑24%,按年及按月雙雙出現收縮。由於受到宏觀環境影響,手機廠商開始降低市場預期和著手削減手機供應鏈訂單,並對手機產品進行降低規格和降低配置操作。同時高端機型需求疲弱與疫情反覆,導致國內手機市場發展節奏放緩。
內智能機銷量排名第一和第二分別為OPPO(銷售400萬部)和榮耀(銷售390萬部,按年升141.6%及按月跌24.7%),與今年1月份的排名對比來看,首五大品牌的位置有所變化,榮耀憑借著強勁的表現,排名升至第二,蘋果(銷售380萬部)緊隨其後,而vivo(銷售380萬部)則跌落至第四,小米(01810.HK)(銷售360萬部,按年跌20.1%及按月跌17.9%)依然處於第五位置。
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