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魯大師(03601.HK)2021年營收達3.38億元,持續深耕在線流量變現業務
格隆匯 03-25 17:55

格隆匯3月25日丨魯大師(03601.HK)公佈年度業績,截至2021年12月31日止12個月,公司收入為人民幣3.38億元,毛利為人民幣1.67億元,公司權益持有人應占年內溢利為人民幣5503.8萬元,每股盈利為人民幣20.46分。

截至2021年12月31日止年度,集團總收入約為人民幣3.38億元,較2020年度減少約2.9%;其中在線廣吿服務收入約為人民幣2.04億元,較2020年度增長約14.7%;在線遊戲平台收入約為人民幣1.14億元,較2020年度增長約22.9%;運營獨家許可在線遊戲業務收入約為人民幣1970萬元,較2020年度增長約36.8%;電子設備銷售業務收入約為人民幣60萬元,較2020年度減少約99.1%。 鑑於電子設備銷售毛利率降低,集團已於2021年進行業務調整,暫停電子設備銷售業務的運營。

2021年集團持續深耕在線流量變現業務。公司的在線廣吿服務通過更新迭代產品及豐富產品矩陣,增加了用户數量,增強了用户黏性。在線遊戲業務分為在線遊戲平台及運營獨家許可在線遊戲業務,集團通過持續發佈具有吸引力的新遊戲,及持續市場推廣獲取新玩家,擴大用户基數。於2021年12月31日,公司所有計算機及移動設備工具軟件的每月活躍用户約為1.902億人。

對於在線遊戲平台業務,集團於2021年持續發佈新遊戲,涵蓋H5端口及PC端,在線遊戲平台業務保持連續增長。在多種端口發佈遊戲及提升用户服務質量是集團在2021年的基礎目標,並將在2022年持續努力。2021年,公司付費用户的每用户平均收入較2020年增長約20%,用户黏度及其付費頻次、金額大小均大幅提升。

對於運營獨家許可在線遊戲業務,集團踐行着"多元化嘗試,細分品類突圍"的發行策略,建立了完善的發行機制。從產品接入初期評測,到上線買量測試再到大規模推廣,我們迅速驗證數據以實現快速篩選並一直探索優質產品的發行策略。集團於2021年發行了8款獨家許可在線遊戲,涵蓋卡牌、角色扮演、文字遊戲等多品類。2022年計劃將新上線更多遊戲產品,涵蓋模擬經營、角色扮演、卡牌以及二次元等品類。

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