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內地報告:iPhone 12去年以5G新款手機市佔率7.5%成榜首
調研機構每日互動數據公布《2021年5G手機報告》,Apple去年推出首款5G手機iPhone 12,並以市佔率7.5%成榜首,並以17.5%排名新增總市佔率第二。去年全年華為旗下5G手機新增市佔率達22.8%,排名第一;vivo和OPPO排名第三、第四,小米(01810.HK)則以12.6%的新增市佔率排名第五。 報告指出,從消費水平看,截至去年底,5G手機用戶中高等消費水平的佔24%,較2020年同等消費水平的人群比例進一步縮小;至去年底止,中等消費水平和低消費水平的5G手機用戶佔比,較2020年同一指標佔比有所增長。 從城市分佈情況看,相較於2020年末,去年三、四線及以下城市5G手機用戶佔比逐漸增長,分別為19.4%和28.9%,縮小與一、二線城市的差距。報告指,去年隨著5G基礎設施覆蓋範圍持續擴大,更多中低價位的5G手機問世,讓越來越多的三、四線城市用戶對5G手機產生興趣。
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