Facebook踩場Tiktok,意味着什麼?
Meta Platforms(FB.US) 旗下的社交媒體平臺 Facebook 已經註冊了一個 TikTok 帳戶。
據 TechCrunch 報道,其社交媒體顧問 Matt Navarra 確定在TikTok新創建Facebook賬號是真實的。
Meta 發言人告訴 TechCrunch:“通過各種不同的渠道去和我們的用戶進行交流和互動是十分正常的。” 但是,Meta公司已停止使用其 Facebook Twitter Inc 的賬戶,轉而專注於擁有 1390 萬粉絲的 Meta Twitter 賬戶。TechCrunch 的報告同時指出,母公司 Meta Platforms卻沒有在自家旗下的Instagram擁有賬號。
Facebook 的 TikTok 帳戶目前擁有 19,900 名關注者,但尚未創建任何視頻。該帳戶主要關聯的鏈接是 Google Play 上 Facebook 應用程序的下載頁面,但不直接鏈接到 Facebook 官方網站。
Meta 最近的季度財務業績顯示,該公司的增長已經放緩,其每日活躍用戶數首次出現下降。市場分析稱Meta此舉是利用其競爭對手的熱度來達到提升自家產品的曝光率,並且通過該帳戶還可用於發佈廣告並瞭解競爭對手平臺上的趨勢。
同時,Meta Platforms 首席執行官馬克·扎克伯格 (Mark Zuckerberg) 在公司第四季度財報會議上承認TikTok近年來發展迅猛的勢頭,並提出需要重視與TikTok未來的競爭。
Meta 目前已在 Facebook 和 Instagram 推出了幾款短視頻產品,並試圖與TikTok競爭新生代用戶市場。
在另一方面,TikTok在Meta之前已經開始了在其競爭對手平臺開設賬戶,目前TikTok 的Facebook 賬號上有2530 萬的粉絲。
Meta Platforms 股價週三上漲 6.04% 至 203.63 美元。
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