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Netflix的《歐扎克》(Ozark)領銜多個流媒體收視率冠軍

Netflix的《歐扎克》(美國電視連續劇)在新一季的第一個完整週就進入了幾乎所有流媒體節目都未曾達到的境界,流媒體播放時間超過40億分鐘,這爲這家流媒體領頭羊帶來了更多的勝利——儘管單單看數字,迪士尼(DIS)的業績表現也十分強勁。

據尼爾森最新的每週流媒體收視率(1月24日至1月30日)顯示,《歐扎克》向Netflix觀衆播放了40.95億分鐘。此前達到過這樣的收視率也只有兩次:一次是2020年COVID-19大流行席捲美國時,Netflix的《虎王》(Tiger King)在一週內播放了53億分鐘;另一次是2020年3月底,《歐扎克》本身的播放量爲52億分鐘。

它遠遠領先於迪士尼+ 的《Encanto》(《魔法滿屋》,爲迪士尼推出的全新原創動畫電影)的表現(儘管其表現也仍然強勁),最新數據顯示其創造了13.61億分鐘的流媒體。該公司的觀衆數週以來一直在增長,但最近的收視率僅略有下降。

迪士尼在推出了第五集《波巴·費特之書》(The Book of Boba Fett)後,也表現出強勁的實力:該系列電視劇在當週排名第四,播放時間爲7.44億分鐘(僅次於Netflix的《海軍罪案調查處》(NCIS),播放時間爲7.96億分鐘)。排在前十名的還有另外6部Netflix影片:《犯罪心理》( Criminal Minds)(6.62億分鐘);《窗戶裏的女孩》(The Woman in the House Across the Street from the Girl in the Window)(6.5億分鐘);CoComelon(6.41億分鐘);檔案81份(Archive 81)(4.62億分鐘);《我們都死了》(All of Us are Dead)(4.48億分鐘);主場隊(Home Team)(4.43億分鐘)。

在原創節目排行榜的前10名中,Netflix佔據了9席,迪士尼以《波巴·費特之書》(the Book of Boba Fett)緊隨《歐扎克》(Ozark)排名第二。

本週,Netflix的節目包攬前六名,其後爲:Disney+的《Bluey》收穫3.43億分鐘的播放量;Hulu與Amazon Prime Video合作推出的《Bones》收穫3.29億分鐘;亞馬遜(Amazon)的《House》有3.17億分鐘;Hulu(NBC環球、新聞集團以及迪士尼聯合投資的視頻網站)的《老爸老媽浪漫史》(How I Met Your Mother)收穫3.16億分鐘。

流媒體電影排行榜再次爲Netflix的競爭對手提供了巨大的空間,Netflix在前10名中只有4部電影。由《Encanto》和《Home Team》領頭,Disney+的《冰河世紀:巴克野生冒險》(Ice Age: Adventures of Buck Wild, 3.47億分鐘)和《永恆族》(Eternals, 2.51億分鐘)位列其後,排名第三和第四。第8名是《海洋奇緣》(1.87億分鐘),第10名是《冰雪奇緣》(1.03億分鐘)。同時,亞馬遜的《精靈旅社2》以1.94億分鐘的流量排名第七。

(值得一提的是,尼爾森(Nielsen)的流媒體收視率包括了五家主要流媒體公司的收視率:亞馬遜Prime Video、蘋果TV+、迪士尼+、Hulu和Netflix。)

蘋果電視+和亞馬遜Prime Video最近在DirecTV(美國直播電視集團)上被報道,他們正在競標NFL週日門票。

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