中國動向(03818.HK)旗下品牌在北京冬奧贊助意大利高山滑雪隊和挪威代表團
中國動向(03818.HK)表示,旗下Kappa和PHENIX品牌積極參與本屆北京冬奧會,分別贊助了意大利高山滑雪隊和挪威代表團,兩個團隊在賽事中均取得好成績。另外,Kappa品牌同時獨家贊助中新社前方百人記者報道團隊與新浪20餘人記者團。
集團在財報中指出,未來的品牌重心將會繼續回歸運動,瞄準年青一代為目標消費群體,通過展開針對小眾高端的運動,打開中高端細分運動項目市場。
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