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快手簽下歐冠版權,“25億購買雙奧版權”爲假消息
去年6月,在獲得2021年東京奧運會和2022年北京冬奧會轉播權和短視頻二創版權後,雙奧項目在快手內部被評爲S+的評級。
來源|36氪
近日,36氪獲悉,快手體育與歐足聯達成版權合作,成爲本賽季(2021/2022賽季)UEFA歐冠聯賽(歐冠)官方直播及短視頻平臺,同時獲得歐冠聯賽直播以及短視頻二次創作(後文稱二創)的授權。
從2020年開始,快手體育簽約各大熱門體育賽事的內容版權。包括意甲、美國NFL職業橄欖球賽事(超級碗),NBA、CBA、美洲盃、世界斯諾克等熱門賽事。
去年6月,在獲得2021年東京奧運會和2022年北京冬奧會點播權和短視頻二創版權後,雙奧項目在快手內部被評爲S+的評級。
據體育版權相關的專業人士透露,“相較於直播的版權,點播版010權的價格更低,如果只是短視頻二創的版權,通常只有正常版權的三分之一到五分之一,甚至更低。”
此前有傳聞快手爲購買雙奧版權斥資25億。對此,快手對36氪迴應稱“這是假消息,雙奧的轉播權和短視頻二創權沒有這麼貴。”
此次和歐冠聯賽的合作,快手將從2月16日起,免費直播歐冠聯賽淘汰賽階段全場次,並邀請明星解說陪用戶看球。“歐足聯方面也對版權銷售體系進行了創新,將比賽場次進行拆分銷售。”而快手將歐冠比賽的時間放置在北京後冬奧會結束後,也是希望能讓其受衆能持續消費站內的體育內容。
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