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中金:安踏(2020.HK)多品牌有望受益冬奧契機 維持“跑贏行業”評級
格隆匯 02-09 15:10

中金髮表報吿表示,維持對安踏體育(2020.HK)“跑贏行業”評級和目標價159.49港元不變,對應預測今明兩年市盈率各39倍及30倍。該行看好安踏先進完善的管理機制,廣泛覆蓋的多品牌矩陣,以及領先的全球化視野。

該行指,2月4日北京冬奧開幕,安踏作為官方體育服裝合作伙伴為冬奧會工作人員提供製服裝備,並以科技比賽裝備助力12支中國國家隊。同時FILA、Descente為荷蘭、日本、意大利等國冬奧代表團提供了裝備贊助。

中金認為安踏有望藉助北京冬奧機遇增強大眾對安踏品牌運動科技的認知,強化“專業為本”的形像,並持續帶動“品牌向上”。藉助北京冬奧契機,安踏持續加強品牌宣傳,“愛運動中國有安踏”話題在北京冬奧會開幕,當天實現閲讀量1.6億次。

同時公司將國家隊同款“熾熱科技”應用於大眾產品,並打造冠軍系列國旗款,專業性和產品力持續提升。此外,公司配合品牌和產品營銷在北京APM商場推出了冬奧會品牌主題快閃體驗店。該行認為安踏體育有望受益於北京冬奧契機及國內冰雪運動熱情。

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