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Canalys:去年末季中國智能手機出貨量按年升3%至8,660萬部
阿思達克 01-28 10:48
市場研究機構Canalys表示,內地智能手機製造商於去年首季推售策略進取,隨後第二至第三季度表現相對低迷,去年第四季中國智能手機市場出貨量按年增長3%,達到8,660萬部;全年出貨量近3.33億部,增長1%,與2019年前水平相比仍低10%以上。 Canalys最新數據顯示,受惠於iPhone 13系列發布,蘋果(AAPL.US)第四季中國智能手機出貨量為2,150萬部,是自2015年第一季以來首次重回榜首。OPPO連一加手機則以1,430萬部排名第二,,榮耀第四季出貨量為1,420萬部,鞏固第三名的地位(市佔率16%)。而小米(01810.HK)透過推出新款旗艦產品,季內出貨量上升至1,350萬部,保持第四位(市佔率16%);Vivo排名第五,出貨量為1,340萬部。 Canalys分析師Toby Zhu表示,中國第四季整體零售消費情緒疲軟,蘋果iPhone 13系列的價格較低令市場感到驚訝,大大刺激消費者購買興趣,加上在第四季高端市場缺乏強大安卓競爭產品,令蘋果該季表現出色,於中國市場佔有率保持首位,達25%。
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