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創夢天地(01119.HK)再獲騰訊PUPU ALIENS形象授權
格隆匯 01-17 20:49

1月17日,創夢天地(01119.HK)發佈公吿稱,公司與騰訊科技訂立PUPU ALIENS形象授權合作合同。該合同是在2021年知識產權合作框架協議下展開的合作,是繼QQfamily和《QQ系列形象》授權之後,再次拿到騰訊的IP授權。

值得注意的是,這次形象授權,創夢天地不僅可使用PUPU ALIENS形象的美術素材,還能由騰訊科技負責設計, 由創夢天地負責製作、推廣和銷售與PUPU ALIENS形象相關的授權產品。相關產品類別可涵蓋全品類產品,銷售渠道包括中國大陸地區的實體門店、網絡電商及直播等全渠道。

PUPU ALIENS(噗噗星人)是騰訊的IP之一,由企鵝PUPU (噗噗)、火龍DINOO (呆奴)、飛豚BOBO (波波)、金雞CICI (吸吸) 和金蛋EE (依依)等性格各異、各懷絕技的形象組成。PUPU ALIENS擁有豐富的人設和精彩的故事,同時擁有廣泛的粉絲羣體。

創夢天地指出,雙方合作,有助於深耕IP衍生品市場,豐富IP儲備,拓寬IP衍生品類及銷售渠道,提升IP衍生品的市場知名度和佔有率,同時提升品牌價值,增加用户對"一起玩"的品牌忠誠度,逐步壯大以優質內容為核心的IP衍生品新業態,引領新消費潮流。

據瞭解,騰訊是創夢天地第一大機構股東,創夢天地曾將多款遊戲獨家代理權交由騰訊。2021年3月,創夢天地"一起玩"業務取得QQfamily IP授權。7月,QQfamily旗艦店開業,正式進軍IP潮流衍生品領域。

11月8日,創夢天地獲得騰訊科技《QQ系列形象》的授權,《QQ系列形象》的受眾認知和行業影響力對於創夢天地的IP衍生品業務起到了重要的推進作用。11月28日,創夢天地獲騰訊1000萬美金投資,資金用於發展線下潮玩業務。

創夢天地透露,"一起玩"目前共開設17家直營店,過去幾年重點佈局廣東地區,未來,將向更多城市拓展線下門店。

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