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大摩:料京東(9618.HK)第四季收入按年升22% 維持增持評級

摩根士丹利發表研究報告指,預期京東集團(9618.HK)第四季收入按年升22%,主要由於消費環境疲弱,不過其利潤率可維持穩定,當中料京東零售收入按年增長20%。該行又指,騰訊減持對股價的影響大致已反映。該行維持其“增持”評級,美股目標價98美元。

該行預期,京東物流可於第四季達收支平衡,不過加大對社區團購業務的投資將導致新業務更大規模虧損,因此預期京東集團第四季非通用會計準則淨利潤率維持平穩,約1.06%。

該行指,京東於1月5日公佈將成爲中國中央電視臺春節聯歡晚會的官方合作夥伴,並將發送15億元人民幣虛擬紅包,料相關推廣活動有助推動京東用戶增長,以及加強品牌效應。

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