艾德韋宣集團(09919.HK)戰略入股為快集團 擬打造泛時尚產業內首間元宇宙營銷業務公司
格隆匯1月10日丨艾德韋宣集團(09919.HK)宣佈,集團以戰略投資方式入股為快科技集團(以下簡稱"為快集團");並於2022年1月10日,公司與為快集團旗下公司北京為快科技有限公司("為快科技")達成戰略合作協議,以成立合資公司。合資公司的核心業務為推動虛擬實體("VR")+泛時尚數據互動產業,打造泛時尚產業內首間元宇宙營銷業務公司,並透過完美結合虛擬場景與現實場景,打造元宇宙營銷生態圈。集團預期於合資公司擁有大部分股權。
根據此戰略合作,訂約雙方將共同於中國從事提供領先元宇宙數位化營銷模範的業務。合資公司致力拓展VR營銷業務模式,進一步結合VR科技,並應用於體驗營銷、數字及品牌溝通以及IP運營業務等方面,逐步實現實時全數據回饋、多維度分析,以至高品質的內容開發,助力客户把握元宇宙巨大的市場營銷需求。董事會相信有關合作將可進一步推動公司元宇宙新業務落地,並進一步豐富我們的服務組合,以滿足品牌客户多樣化的營銷需求。
公吿顯示,為快科技於2016年成立,專注VR內容領域,並致力於打造元宇宙世界的沉浸式娛樂平台。為快科技為全球VR內容行業的領軍企業、國家高新技術企業、中關村高新技術企業、騰訊5G生態合作伙伴及福布斯亞洲榜單唯一上榜的VR科技公司。自成立以來,該公司已成功獲得來自國際頂級風險投資基金及A股上市公司三輪融資。VeeR Studio平台出品的VR內容曾多次獲得戛納、威尼斯、翠貝卡電影節及昂西動畫電影節大獎。為快科技為中國頂級VR內容出品方,並擁有內容策劃至製作及發行的全流程能力。
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