中國動向(03818.HK)就“Kappa Kids”商標訂立品牌許可協議
格隆匯1月6日丨中國動向(03818.HK)發佈公吿,2022年1月6日,公司間接全資附屬上海卡帕動力兒童用品有限公司以特許授權商身份與泉州平步鞋業有限公司以特許使用商身份及若干特許使用商的關聯方以擔保人身份訂立品牌許可協議,據此,特許授權商向特許使用商授出獨家權,可於中國大陸使用與設計、製造、銷售及營銷若干產品有關的若干“Kappa Kids”商標。該協議有效期十年。
隨着由直接生產、分銷及銷售“Kappa Kids”品牌產品轉為與中國知名運動服飾、鞋履及運動器材的製造商及批發商訂立特許使用安排,董事會相信此舉有助集團將其所有資源和營銷工作投放於發展中國市場的核心品牌。
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