快手(01024.HK)電商戰略升級 明年將重點於產業帶
快手(01024.HK)旗下快手電商負責人笑古表示,今年業務已經進入專業化、系統化及精細化運營時代,在今年7月提出的「大搞信任電商、大搞品牌、大搞服務商」的基礎上,明年戰略將新增「大搞產業帶」,以扶持更多產業帶商家和依托於產業帶的新興品牌。
笑古透露,過去半年新用戶覆購率提升10%,開通信任權益的店舖覆購率提升12%。品牌方面,截至11月快手電商新入駐品牌數量增長186.1%,品牌自播GMV增長841%。與此同時,今年已經有33個品牌在快手支付GMV破億,60個品牌支付GMV過5,000萬。
至於服務商層面,2021年7月至11月,有超過500家服務商入駐,其中年商品成交金額(GMV)破億的服務商超過200家。而快手電商生態中的500多家服務商,為18%以上的快手商家提供了服務。
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