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淘寶、京東等平台及相關主播向消保部門提交整改報告
浙江省消保委表示,已如期收到阿里巴巴(09988.HK)旗下淘寶、拼多多(PDD.US)、京東(09618.HK)、快手(01024.HK)、抖音五個平台及相關主播的整改報告。 浙江省消保委本月23日發布「雙11」期間對上述平台的直播消費體察情況,發現17位主播中近三成存在不合規現象,80批次直播商品中近四成不符合國家標準。同日約談相關平台和主播,並要求在28日前提交整改報告。 浙江省消保委相關負責人表示,從提交的整改報告看,平台、主播態度端正,提出的整改措施切實可行,針對性強。 針對本次消費體察發現主播存在的不規範直播行為,檢測中發現不符合國家標準的商品等問題,各平台作出回應,通過停播、扣除積分、違約金等方式對涉事主播予以處罰,對不符合國家標準的商品,全部予以下架、封存,並設立先行預賠金,保障消費者退貨退款要求。同時,各平台對今後如何加強監管、規範主播行為、提高商品質量等方面也提交了改進措施。 相關主播也在規定時間內提交了整改說明。如有「淘寶一哥」之稱的李佳琦所在的美腕上海網絡科技有限公司表示立即停止銷售相關商品,對庫存所有商品進行更改,更改完畢且經過新一輪檢測後,再重新上架相關商品。(ha/a) ~
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