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小米12系列手機發布 雷軍稱未來要一步步超越蘋果
據《澎湃新聞》報道,在小米(01810.HK)的新品發佈會上,集團創始人、董事長兼總經理雷軍發佈了年度旗艦手機小米12、小米12 Pro,以及一款準旗艦小米12X。在發佈會上,他重,小米將正式對標蘋果(AAPL.US),並且要在未來一步步超越蘋果。 雷軍介紹,此次發佈的小米12系列在多個參數上超越iPhone 13系列。以小米12 Pro爲例,其寬度爲74.6毫米,重量爲205克,而iPhone 13 Pro Max的寬度則爲78.1毫米,重量爲238克,相比之下,小米的寬度更窄、重量更輕。 小米12系列搭載驍龍8 Gen1芯片,採用69.9mm尺寸,實現同尺寸下行業最大的4500mAh大電池,配備67W有線+50W無線+10W無線反充的旗艦快充組合。小米12特地把電路板做成「三明治」結構,成本增加25%;研發最薄的VC均熱板。成本增加22%;同時,爲了提升電池容量,採用新一代鈷酸鋰電池,成本增加14%。 從價格來看,此次發佈的小米12共有三個容量版本,8GB+128GB版3,699元人民幣(下同),8GB+256GB版3,999元,12GB+256GB版4,399元;小米12Pro的價格爲8GB+128GB版本售價4,699元,8GB+256GB版本售價4,999元,12GB+256GB版本售價5,399元,相比iPhone13的價格,顯得更爲「親民」。
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