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新地十五大商場聖誕人流生意按年升3成
阿思達克 12-28 11:09
新地(00016.HK)代理執行董事馮秀炎表示,今年聖誕假期連冬至(12月21日至27日共7天),新地15大商場生意及人流較去年同期升30%,電子影音、餐飲及珠寶金飾表現最顯著。 餐飲方面,馮秀炎指,受惠於放寬宴會人數上限,年尾婚宴、商務及社團聚會恢復,有中式餐飲表示,冬至大收旺場,早於2個星期已爆滿,做2至3輪生意,平均消費6,000元至8,000元;聖誕餐午市及晚市均爆滿,聖誕高峰期生意升幅超過5成;電子影音方面,最新型號手機、平板電腦成為送禮熱門之選,天氣轉冷加速保暖產品銷量,生意按年升3成;珠寶鐘錶方面,年尾多嫁娶及節慶聚會,帶動龍鳳手鐲、黃金頸鏈及鑽飾銷情,生意按年升4成。 另外,今個聖誕新地十五大商場投放3,000萬元推出聖誕互動體驗及消費優惠,聖誕推廣期間,商場至今已派發逾5萬份消費獎賞。
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