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奈雪的茶(02150.HK)推元宇宙品牌大使
阿思達克 12-07 17:00
內媒報道,奈雪的茶(02150.HK)品牌踏入六周年,公司涉足「元宇宙」推出品牌大使,該大使來自多元宇宙的IP人物,將在虛擬空間和現實生活中穿梭。而公司亦嘗試讓品牌大使「帶貨」銷售儲值卡,72小時獲得近2億GMV(成交總額)。 截至今年11月,奈雪的茶於內地80多個城市開超過700間門店。是次周年活動,公司三日售出逾1.9億元人民幣銷售額。(ek/k) ~
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