涪陵榨菜迴應天價禮盒:只是嘗試 業績提升仍靠大衆款產品
格隆匯11月20日丨據證券時報,剛宣佈漲價不久,涪陵榨菜便推出了豪華版榨菜禮包,售價高達888元,引發全網熱議。對於此次推出的888元五年沉香榨菜,公司表示,沉香款是公司一直有的產品,用的是醃製比較久的榨菜做成的,不是新推出產品。888元五年沉香榨菜是作爲禮品榨菜的品類,進行銷售。公司也明確表示,五年沉香榨菜只是屬於系列產品擴張,沒太考慮依靠高端提升公司業績,主要還是通過主力產品(大衆款)。
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