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創夢天地(01119.HK):與騰訊科技訂立《QQ系列形象》潮玩產品授權協議
格隆匯 11-08 19:12

格隆匯11月8日丨創夢天地(01119.HK)公佈,於2021年11月8日,深圳市創夢天地娛樂有限公司("創夢天地娛樂")與騰訊科技(深圳)有限公司("騰訊科技")於2021年知識產權合作框架協議項下訂立《QQ系列形象》潮玩產品授權協議,公司獲授權使用《QQ系列形象》策劃、製作和銷售《QQ系列形象》潮玩產品,銷售渠道包括騰訊科技確認的綫上及綫下全渠道,包括但不限於創夢天地娛樂自有渠道及與第三方合作發行渠道等。

近幾年,潮玩市場由小眾開始走向普及。根據相關統計數據顯示,各類潮玩產品已經在中國甚至全球市場顯露出巨大消費動能,潮玩行業前景廣闊。中國有望逐漸發展成為全球潮玩消費的核心市場之一。在全球潮玩市場高速發展的背景下,集團致力於豐富優質IP的儲備,促進潮玩業務發展,贏得市場份額。

騰訊科技是騰訊的附屬公司。騰訊作為領先的中國互聯網增值服務提供商,其擁有的《QQ系列形象》是騰訊的核心IP之一,具有強大的市場影響力。創夢天地娛樂是集團的中國綜合聯屬實體,與騰訊、任天堂及Sony等全球知名遊戲公司聯手打造了中國首個體驗式娛樂零售街區"一起玩"。截止目前,"一起玩"旗下已擁有"騰訊視頻好時光"和"QQfamily"兩個主題品牌。預期騰訊集團與集團可利用雙方資源及產品的競爭優勢助力集團深耕潮玩市場,豐富IP儲備及銷售渠道,提升綫下業務的市場知名度和佔有率,進一步打造以優質IP為核心的潮玩新業態,引領新消費潮流。

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