攜程(09961.HK)與沙地阿拉伯旅遊局達成合作
攜程(09961.HK)宣佈,於倫敦世界旅遊交易會上與沙地阿拉伯旅遊局(STA)達成合作協議。
根據協議,攜程將與沙地阿拉伯旅遊局在產品、技術、目的地營銷等方面展開深度合作,提升當地旅遊業在全球的影響力。集團將通過旗下攜程旅行網、去哪兒網、Trip.com、Skyscanner(天巡)、Travix及MakeMyTrip等全球化品牌矩陣及服務網絡,根據客戶消費需求,協助沙地阿拉伯旅遊局推出定製化的旅遊產品、科學制定促銷政策,以吸引更多遊客到訪沙地阿拉伯,力爭實現2030年國際和國內遊客達到每年1億人次的目標。
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