平安好醫生(01833.HK):獲客成本上升 專注提升業務質量及減少營銷
平安好醫生(01833.HK)主席兼首席執行官方蔚豪指,國家政策批準互聯網醫院接入醫保,目前已簽約逾200家互聯網醫院,預期未來醫保可逐步突破地域限制,將致力建立服務標準,完善醫療體系。
他承認獲取用戶成本正不斷提升,因此將拓展消費者層面以外發展空間,包括企業領域市場,除會減少高成本「拉新」方式及線上營銷,亦將提升服務質量及用戶體驗,從而取得更多正向流量。
副總裁汪坤補充,過去業務發展初期「輕問診」模式以C端消費者爲主,隨着行業發展,業務亦更全面,除企業服務外亦會專注爲用戶提供訂製產品。
平安集團聯席首席執行官陳心穎強調,醫療發展是平安集團核心發展戰略,而平安好醫生則是平安醫療生態圈的旗艦,雙方在網絡、個人和企業客戶渠道,以及科技上都可產生協同效應。
有指全國醫療機構網絡信息安全管理辦法即將出臺,首席技術官賀立權表示,公司一直嚴格遵循國家要求,並已通過各項安全認證,又指平安集團金融安全要求本身亦較高,日常營運時收集個人資料均獲得用戶授權,不會過度收集業務不相關的信息。
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