攜程(09961.HK)與君亭酒店戰略合作升級
攜程集團(09961.HK)宣佈,與君亭酒店集團戰略合作升級,雙方將在產品推廣、星球號上線、聯名會員計劃等方面開展新一輪合作,通過深挖消費者需求,擴大市場影響力。
集團表示,此前雙方已經在產品、技術、互聯網營銷等方面展開密切合作,通過創新營銷等方式直播向用戶預售高品質產品。攜程並於9月29日推出君亭集團專屬營銷活動,覆蓋君亭酒店集團全產品。
未來君亭酒店集團星球號旗艦店即將上線攜程平臺,通過直播、話題、優惠券發放等方式積累私域流量,實現精準營銷;雙方並會開展聯名會員合作,實現會員共享及精準引流。
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