嘉泓物流(02130.HK)擬加強拓展歐洲及中國市場
嘉泓物流(02130.HK) 早前宣布收購意大利及瑞士子公司剩餘股份,執行董事兼行政總裁顏添榮透露,國際奢侈品牌產品大多出產自意大利,因此計劃將意大利辦公室設為歐洲總部,期望整合歐洲各地資源,另考慮在德國、丹麥及英國特地設立新辦事處。
東南亞方面,他提到當地消費水平日漸提升,已於5月與馬來西亞一家上市公司在當地組建合資公司,未來亦計劃在越南開設分公司。他認為,疫情已改變全球消費習慣,愈來愈多高端品牌客戶透過網上平台消費,同時內地零售市場復甦帶動進口需求回升,未來將繼續拓展歐洲及中國市場。對於運輸成本上升,他指出,公司一般採取「成本+」策略,多出的成本可轉嫁予客戶。
嘉泓物流上月推出跨境葡萄酒電商平台「品酒坊」,與京東物流合作為酒商將產品運至內地。首席財務總監兼公司秘書曾昭浩透露,採取B2C方式運送,關稅可由B2B的約50%降至近18%,已有約100個酒商客戶表示有興趣將產品放在平台寄賣。
公司並計劃於9至10月在微信推出B2C微店「VINSMALL」,顏添榮指,初期規劃向內地及香港客戶銷售高端紅酒產品,未來有意發展為高端生活綜合平台,為品牌商銷售高價化妝、護膚品等。
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