8月內地汽車經銷商庫存預警指數回落 仍處不景氣區間
中國汽車流通協會發布最新一期「中國汽車經銷商庫存預警指數調查」VIA顯示,2021年8月汽車經銷商庫存預警指數為51.7%,按年下降1.1個百分點,按月下降0.6個百分點,庫存預警指數臨近榮枯線,仍處在不景氣區間。
該協會指出,8月處於淡旺季過渡階段,受益於開學季、節假日臨近等利好因素釋放部份市場需求。但由於廠家高溫假期、暴雨及疫情等因素,影響消費者進店購車,疊加芯片短缺影響進一步顯現,8月市場打破往年市場規律,表現不及7月。
協會並稱,目前經銷商調整營銷策略,為「金九銀十」銷售旺季做準備,需保證庫存深度,採取保價銷售以穩住市場。消費者購買積極性降低,汽車銷量下降,經銷商盈利下滑。(ta/w) ~
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