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鳳祥股份(09977.HK)公佈中期業績 優形營收暴增195.0%超2020年全年 品牌戰略初顯成效
格隆匯 08-27 23:33

格隆匯8月27日丨鳳祥股份(09977.HK)公佈截至2021年6月30日止6個月的中期業績,公司實現銷售收入人民幣19.69.億元,同比增長3.5%。

報吿期內,公司集中資源,重點發展優形。優形品牌系列產品繼續保持高速發展,取得銷售收入人民幣2.38億元,已經超越其2020年全年銷售收入,同比增長195.0%。其中,線上與線下增速分別為247.4%和140.7%,收入佔比為6:4。優形系列主力產品雞胸肉單品在零售收入的佔比增至46.7%,同比增長209.1%;蛋白棒單品佔比增至4.3%,同比增長86.8%。

"優形"作為即食雞胸肉品類開創者與領導者,高端即食雞胸肉第一品牌。公司在天貓、京東、抖音、線上及線下全網銷售額與市場佔有率第一。

報吿期內,優形線下繼續新增與優化便利店合作,不斷開拓優質精品商超,已經完成國內121個城市的覆蓋,合作門店超過35000家,線下收入增長達140.7%。

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