微盟(02013.HK)宣佈電商零售業務組織架構升級
微盟(02013.HK)宣佈,爲滿足商家日益增長的私域經營需求,決定對電商零售業務板塊進行組織架構升級。
微盟計劃橫向打通在電商零售業務板塊的各銷售職能,建立統一的客戶銷售線(CSC),由集團執行董事兼智慧商業事業羣總裁方桐舒負責;建立統一的客戶運營線(COC),由集團首席運營官尹世明負責;成立SCG-行業事業部(IBU),將原智慧零售事業部與SCG-電商事業部-行業銷售部和大客戶銷售部進行整合,按集團行業戰略劃分行業羣組,進行垂直的行業化銷運一體運作,IBU由集團副總裁凌芸負責。
另外,集團擬將原SCG-電商事業部升級爲通用事業部(GBU),原SCG-渠道中心升級爲渠道事業部(CBU),分別負責通用行業銷售、增值運營和客戶成功的職責,以及渠道及生態體系的建設和運營等。
集團表示,希望通過此次組織架構的升級,全面整合集團電商零售業務的銷售及運營體系,將微盟建設成爲一家以產品技術驅動,運營服務爲核心競爭力的公司。
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