安踏(02020.HK)發布未來五年戰略目標 品牌營收複合增長18%至25%
安踏(02020.HK)發布「安踏」品牌未來五年戰略目標,營收期望複合增長達18%至25%,線上業務年複合增長30%以上,至2025年佔比達到40%。集團表示,將持續加強一線至三線城市佈局,目標營收佔比超過50%,購物中心店數翻倍,總體市場份額目標增加3至5個百分點,保持中國運動品牌領導者地位;並已制訂24個月快速增長「贏領計劃」。
安踏表示,未來五年將投入超過40億元人民幣(下同)以完善全球研發體系,目標至2025年有效會員數量增至1.2億人,未來24個月商品5個月售罄率提升至75%。安踏並將聚焦東京奧運及北京冬奧,開發「冠軍概念」高階商品,及重點於一、二線城市主流商圈推出全新「冠軍店」。
產品類別方面,安踏將「安踏」品牌的跑步、籃球和女子劃為核心產品,跑步產品將上探1,399至1,599元價格區間,目標到2025年,跑鞋年銷量目標由2,000萬雙增至4,000萬雙;而籃球品類同樣將上探1,500元以上的高端定價區間,籃球鞋年銷量目標由600萬雙增至1,200萬雙;女子品類營收規模則目標接近200億元。
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