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东亚(00023.HK)首季多51%尊理财客户使用手机进行投资或保险交易
阿思达克 06-08 09:00
东亚银行(00023.HK)公布全面革新其「至尊理财」品牌,为新晋富裕及年轻财富管理客户提供以数码渠道为先的财富管理体验。东亚银行总经理兼个人银行主管黄妮妞表示,新晋富裕及年轻客户对财富管理需求日益增加,其倾向使用数码渠道管理投资组合。

她透露,今年首季至尊理财客户使用手机进行投资或保险交易的人数按年录得51%增长,相关交易量增长逾一倍。她指,透过将至尊理财重新定位,致力提供更具弹性及更适切的数码财富管理服务,以满足新晋富裕及年轻客户的独特需要。

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