得益於三大核心戰略推進等 微盟集團(02013.HK)一季度訂閲解決方案收入同比增超100%
微盟集團(02013.HK)5月11日晚間公吿稱，董事會認為公司的經營質量在穩步提升並且其數字商業業務在截至2021年3月31日止的第一季度保持快速增長。
截至2021年3月31日止3個月，訂閲解決方案的收入同比增長超過100%。截至2021年3月31日，付費商户數較2020年3月31日增長約21.9%，流失率約為4.3%。截至2021年3月31日止3個月，商家解決方案的收入同比增長超過50%。
據悉，微盟已通過短鏈接功能實現微信、QQ、短信、郵件等互相跳轉，用户只需要點擊短鏈接，便可直接跳轉進入微盟小程序商城。微盟為企業提供“流量－SaaS產品－運營”全鏈路智慧增長解決方案增強客户服務能力，鄂爾多斯、每日黑巧、林清軒、洽洽、卡賓等，已率先體驗微盟的全鏈路解決方案。
以服飾品牌Cabbeen卡賓為例，繼通過微盟智慧零售解決方案聯動社羣機制和導購分銷模式，實現小程序商城日均UV1萬+，轉化率在行業最高水平，周銷售額近2000萬。今年春節期間，Cabbeen卡賓又藉助微盟再次探索公域觸達-私域沉澱-持續復購的全鏈路營銷模式，為私域業態增長構建起完整的商業閉環，成為全鏈路智慧增長標杆品牌之一。
微盟方案的底層邏輯，是構建以用户為中心的私域閉環，在全域經營、私域增長、公域拓新之間形成正向轉化，通過數字化系統(SaaS產品、PaaS平台)、數字化營銷(大數據、智能算法、營銷自動化)、數字化運營(打通私域和公域流量，實現閉環)三個環節實現。
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