國藝娛樂(08228.HK)攜手廣東國際商品展貿城成立領變數字
格隆匯 5 月 10日丨國藝娛樂(08228.HK)公吿,公司控股子公司廣州國藝匯影影視傳播有限公司("匯影")於2020年與廣東國際商品展貿城股份有限公司簽署戰略合作協定,併成立廣州領變數字商業管理有限公司("領變數字")。
穗府政策中,廣州未來要着力打造廣州新商貿創新聚集試驗區,以廣州國際商品展貿城地塊為核心區。該展貿城目前以全線日用品和精品零食行業的批發為主,存量交易規模超過2000億人民幣,發展處於上升週期,廣州國際商品展貿城於2020年11月試業,舉辦了首創批發行業的"返利瘋狂購物節"系列線下活動。
同年廣東源通商業管理有限公司("源通")作為展貿城的合作營運方,授予領變數字成為廣州國際商品展貿城數位領域唯一運營主體,於會員服務管理、數位平台服務、IP商業合作,數位物業管理、電商運營直播、會員培訓服務、渠道拓展銷售、產業鏈金融服務等數位領域享有獨家優勢。領變數字將展貿城傳統批發模式逐步轉為線上化,以發展數位電商業務。
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