威揚酒業(08509.HK):打造網上拍賣平台 計劃拓內地市場
威揚酒業(08509.HK)創辦人兼行政總裁王姿潞表示,在疫情下,加速向數字化轉型,斥資25萬元打造網上競拍平台,並給合「實時拍賣」概念,在過去兩季度完成兩場包括美酒佳餚巡禮,以及由公司主辦的稀有及優質葡萄酒網上競拍會,並已有200至300名客戶登記,最貴的一口價超過500萬元。
她指,計劃每年舉行一次實時拍賣,每季舉行一次大型/具代表性的酒類「亮點拍賣」,而舉行網上拍賣會可以節省更多成本,而且發展可能與潛力更高。
她表示,公司在香港目前有一個倉庫,目前正洽購另一個,認為具備自有倉庫更可滿足客戶需求,酒類的品質亦更有保證。實體店方面,則並非公司主力,未來會否再開視乎機會。
她又指,內地市場發展潛力大,目前已在上海開設辦事處,並正尋找合適地點擴張。同時,除網上酒類拍賣外,亦希望增加產品品種,例如酒莊體驗等,雖然在疫情下未有離國機會,但最近亦曾舉行雲南酒莊體驗。
她認為,現時酒類市場需求已由收藏品,變至消費品,產品潛力更大,顧客對酒的類型、產品闊度都有提升,公司會重點追蹤潛力市場,在香港與其他地區發揮。
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