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優形收入大增177% 鳳祥股份(09977.HK)一季度C端業務逆勢狂奔
格隆匯 04-30 22:09

4月30日,國內雞肉食品巨頭鳳祥股份(09977.HK)披露2021年一季度財報。在行業整體承壓的大環境下,鳳祥股份仍實現了9億營收,並且達成了深加工雞肉製品銷售收入佔比超過50%的標誌性轉型成果。在此基礎上,鳳祥股份旗下明星產品“優形”系列實現銷售收入約7800萬元,同比大漲176.7%,銷量與增長速度均遠遠高於行業平均水平。

報吿顯示,為應對複雜的國內外市場環境,適應行業消費升級,鳳祥十分注重C端業務的開發與提升。2021年第一季度,鳳祥新零售業務實現銷售收入約人民幣1.96億元,同比增長5.8%;新集採業務實現銷售收入約人民幣1.92億元,同比增長2.8%。據透露,未來,高毛利率、高附加值的“雙高”產品有望將成為公司主要增長點,鳳祥To C端業務有望因此進一步提速。知名券商國泰君安日前發表研報指出,鳳祥股份重研發、鋪渠道,差異化打造品牌,看好未來強品牌力帶來高增長,給予鳳祥“增持”評級。

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