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京東(09618.HK)旗下京東奢品為LV獨特定製官方小程序
阿思達克 04-15 10:41
京東(09618.HK)公布,旗下京東奢品為Louis Vuitton量身打造獨特定製合作模式,用戶透過京東APP將可連接LV官方小程序,享受品牌專屬消費體驗,購買官方正品,

京東零售時尚居家平台事業群國際業務部總裁蔣科表示,此次是與LV在數字渠道創新上的突破性嘗試,集團一直在摸索奢侈品品牌個性化合作模式,指出今年1月8日京東PLUS會員年度盛典新加入PLUS會員的人數按年增長65%,認為高消費群體將為品牌帶來可觀的潛在用戶轉化。

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