京東(09618.HK)與數據分析商尼爾森IQ達成全方位數據合作
京東(09618.HK)旗下京東超市及京東零售雲與全球化監測和數據分析公司尼爾森IQ成全方位數據合作,雙方將進一步完善對中國快消品消費觸媒、消費趨勢特徵以及全渠道銷售全景分析,為品牌商和零售商戰略布局及調整提供決策支持。
據指,尼爾森IQ將與京東超市及京東零售雲就人、貨、場的全方位數據深入合作,通過人群畫像及消費行為分析,幫助品牌方更加了解消費者需求變化,從而改善產品結構,結合京東超市消費大數據,為不同目標人群推薦提供不同的商品與服務,推動零售行業數字化轉型升級。
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