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新東方(09901.HK)獲環球影業夢工場IP授權 拓動畫教育融合
阿思達克 04-08 10:43
新東方(09901.HK)公布,旗下小學全科教育(新東方小學)與環球影業簽署合作協議,成為環球影業在中國地區的品牌發展戰略合作夥伴,並獲得環球旗下夢工場多個動畫電影系列的IP授權。雙方將共同打造IP系列主題課程和多種形式的學生活動,合力推動優質動畫IP與教育場景的融合發展。

新東方小學已獲得包括馬達加斯加、魔髮精靈、功夫熊貓、馴龍高手等多個動畫電影系列的IP授權,新東方小學總經理龍堅指出,經典IP與教育場景的融合將成為集團快樂勵志教育的全新實踐形式。

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