保利文化(03636.HK):全年實現拍賣成交總額70億元 繼續領跑中國藝術品拍賣市場
格隆匯3月31日丨保利文化(03636.HK)公佈2020年度業績,期內集團實現收入約人民幣23.24億元,實現毛利約人民幣7.52億元。
藝術品經營與拍賣業務:2020全年共實現成交總額約人民幣70億元,繼續保持在中國藝術品拍賣市場的領先地位。其中北京保利15週年拍賣會成交總額超人民幣41億元,創8年來單季成交新高;明吳彬《十面靈璧圖卷》以人民幣5.129億元成交,創中國古代書畫拍賣世界紀錄,為2020年全球藝術品拍賣第二高價。北京保利藝術中心加大自營銷售力度,積極開展私洽業務,加快存貨週轉。2020年共舉辦線下藝術展覽15場、線上公益講座9場,努力提升品牌影響力。
演出與劇院管理業務:保利劇院管理全年院線規模繼續擴張,實現佈局全國22個省、自治區、直轄市的62座城市,運營管理劇院達到70家。疫情期間,保利劇院管理積極探索線上經營,持續提升品牌影響,搭建“保利雲劇院”,上線演出視頻230餘部,推出“賈凡雙面的我”雲上音樂會、“馬佳雲遊博物館”等直播活動;疫情得到有效控制後,保利劇院管理第一時間舉辦“向英雄致敬-保利·武漢琴台音樂廳公益演出季”、“浪奔浪湧·藝路向東”等公益演出,向抗疫英雄致敬,贏得良好口碑。2020年保利劇院管理積極調整演出排期,全年完成演出6,400場。
影院投資管理業務:保利影業全年運營直營影城74家。疫情期間,保利影業充分利用電子商務平台和網絡、物流渠道,推出影院特色食品外賣服務,利用自媒體平台推出線上“雲影廳”,與影迷共享家庭影院;疫情得到控制後,有序推動線下影城恢復經營,穩妥開展內容投資。
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