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Canalys:小米實現2020年Q4最高增速,當季保持全球第三
格隆匯 01-29 09:37

1月28日,Canalys發佈2020年Q4全球智能手機市場報道。數據顯示,當季全球智能手機出貨量達到3.59億台,同比下滑2%。在前五大廠商中,小米憑藉31%的同比增長實現增速第一,當季度出貨量達4340萬台,市場份額維持全球第三。市場佔有率12%。

除小米外,前五大廠商出貨量及市佔率分別是——蘋果出貨8180萬台,市場佔有率23%,同比增長4%;三星出貨6200萬台,市場佔有率17%,同比下降12%;Oppo出貨3470萬台,市場佔有率10%,同比增長15%;Vivo出貨3210萬台,市場佔有率9%,同比增長14%。

小米守住三季度取得的全球第三位之外,本季值得注意的是蘋果和華為的變化。Canalys研究員分析認為,本季iPhone 12非常成功,產品取消充電器的做法顯著提升了物流效率。此外,蘋果還實施了以渠道為中心的增長計劃,以中小企業客户為目標,促進了市場對iPhone系列的需求。與此同時,華為拆分榮耀的做法也十分重要,但榮耀仍然面臨重塑品牌與渠道的挑戰。

針對疫情,Canalys研究員分析認為。第二波疫情已經造成了損失,但行業已經做好了應對沖擊的準備。後疫情時代產生遠程辦公等溝通需要,反而使智能手機產品變得不可或缺。而疫苗的推出也在提振信心。總體而言,手機行業預期是樂觀的。

他表示:“2020年下滑後,2021年將迎來反彈。”

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