Canalys:華為拖累內地手機出貨量下跌 第四季小米(01810.HK)、Oppo等出貨量大增
調查機構Canalys發表的研究報告指,去年第四季內地智能手機出貨量按年跌4%至8,400萬台,全年計則跌11%至3.3億台,主要因為受美國制裁影響華為表現較差,拖累到市場的復甦。
該行指出去年第四季華為(計及榮耀)出貨量僅1,880萬台,市場份額由第三季的41%大減至22%,而Oppo出貨量則升23%至1,720萬台,市佔第二,Vivo出貨量亦按年大增20%至1,570萬台。蘋果(AAPL.US)第四季在內地表現亦是近年最強,出貨量升15%至1,530萬台,市佔率18%。小米(01810.HK)出貨量則按年大幅增長52%至1,220萬台,市佔排第五。
該行的分析認為期內華為經歷最困難的時期,即使服務本地市場亦受限,估計在可見將來即使有強勁需求公司亦未能滿足到,而其他廠商則看準機會,Oppo、Vivo及小米均積極搶佔華為的線下渠道夥伴,並提供店舖擴張投資及營銷支持等,令這三家品牌出貨量顯著提升。
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