Canalys:小米实现2020年Q4最高增速,当季保持全球第三
1月28日,Canalys发布2020年Q4全球智能手机市场报道。数据显示,当季全球智能手机出货量达到3.59亿台,同比下滑2%。在前五大厂商中,小米凭借31%的同比增长实现增速第一,当季度出货量达4340万台,市场份额维持全球第三。市场占有率12%。
除小米外,前五大厂商出货量及市占率分别是——苹果出货8180万台,市场占有率23%,同比增长4%;三星出货6200万台,市场占有率17%,同比下降12%;Oppo出货3470万台,市场占有率10%,同比增长15%;Vivo出货3210万台,市场占有率9%,同比增长14%。
小米守住三季度取得的全球第三位之外,本季值得注意的是苹果和华为的变化。Canalys研究员分析认为,本季iPhone 12非常成功,产品取消充电器的做法显著提升了物流效率。此外,苹果还实施了以渠道为中心的增长计划,以中小企业客户为目标,促进了市场对iPhone系列的需求。与此同时,华为拆分荣耀的做法也十分重要,但荣耀仍然面临重塑品牌与渠道的挑战。
针对疫情,Canalys研究员分析认为。第二波疫情已经造成了损失,但行业已经做好了应对冲击的准备。后疫情时代产生远程办公等沟通需要,反而使智能手机产品变得不可或缺。而疫苗的推出也在提振信心。总体而言,手机行业预期是乐观的。
他表示:“2020年下滑后,2021年将迎来反弹。”
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