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調查指去年藍牙耳機銷量升至逾3億組 真無線耳機銷售升近九成
阿思達克 01-27 13:30
調查機構Strategy Analytics發表的報告指,去年全球藍牙耳機銷量逾3億組,當中真無線藍牙耳機銷售顯著增長近九成,帶動了整體藍牙耳機銷量,該行的分析指疫情拖累了上半年需求,不過下半年則有顯著反彈,而在家工作亦惠及整體藍牙耳機銷量增長。

該行認為在藍牙耳機市場中亦有增長潛力,調查顯示現時藍牙耳機的滲透率仍較低,全球少於一成人擁有藍牙耳機,故有增長空間,加上主要手機品牌不再為新手機提供耳機,料為藍牙耳機帶來龐大潛力。

該行指出蘋果(AAPL.US)維持在真無線耳機中的領導地位,不過市場份額受競爭加劇影響有所收縮,估計今年來自小米(01810.HK)、三星及華為的競爭將更大,儘管真無線耳機銷售前景強勁,不過市場競爭太大,料未來數年將難免會出現整合。(el/a) ~

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