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《專題》快手(01024.HK)主要營運及財務數據(表)
阿思達克 01-26 12:33
根據艾瑞諮詢,截至去年6月底在全球範圍內,快手(01024.HK)是以虛擬禮物打賞流水及直播平均月付費用戶計最大的直播平台、以平均日活躍用戶數計第二大的短視頻平台;以及以商品交易總額計第二大的直播電商平台。

據艾瑞諮詢料,內地短視頻及直播平台移動廣告市場規模在2019年達814億人民幣,料至2025年將達到4,653億人民幣,複合年增長率為33.7%。

據快手招股書資料,列出其截至去年9月底的主要營運數據:

營運數據(2020年9月)

-內地平均日活躍用戶3.05億

-中國應用程序及小程序的平均月活躍用戶7.69億

-日活躍用戶在快手應用的日均使用長逾86分鐘

-短視頻和直播視頻點讚、轉發及評論2.34萬億

-平均月活躍用戶為內容創作者約26%

-電商交易總額2,041億人民幣

-直播平均月度付費用戶5,990萬戶

-直播月度付費用戶平均收入47元人民幣

-每名日活躍用戶平均線上營銷服務收入50.9元人民幣

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快手2019年業績數據

數據│2019年(人民幣)/按年變幅

收入│391.2億元(+92.7%)

經營利潤│6.89億元(虧轉盈)

虧損│196.52億元(2018年虧損124.3億元)

經調整盈利│10.33億元(+404%)

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快手2020年首九個業績數據

數據│2020年首九個(人民幣)/按年變幅

收入│406.77億元(+49.1%)

經營虧損│89.42億元(盈轉虧)

虧損│973.71億元(2019年首九個月虧損16.17億元)

經調整虧損│72.44億元(2019年中期純利18.37億元)

(wl/t)

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